"Give a man a fish and he eats for a day.  Teach a man to fish and he
eats for a lifetime."  
                       Chinese proverb

"Eat seafood without going fishing." 
                 Red Lobster

To join my Interactive Marketing Insider's Circle enter your name and
e-mail address below:

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       E-mail
                            

New Members receive the first three chapters of my new book!

 


Brad Fallon, J.D., author of

"Creating Customers Out of Thin Air: 
Secrets of Online Marketing
for Offline Businesses"

Brad's Blog
(Random Musings about Google, the world's most interesting search engine. Come visit.)

 

Attention First-Time Top10 Visitors:
This web site is about getting your web site up on the first page of Google (the Top 10 Listings) in the FREE SEARCH RESULTS.

If you would like to maximize the effectiveness of Google AdWords, I recommend that you read this book by Perry Marshall.  You can download it right now and get up-to-speed FAST.

WARNING: This is comprehensive and not for the faint of heart. But it starts at the very beginning and goes through everything you could ever want to know to get the most out of Google AdWords. (If you are a beginner, you will become an expert just by reading this book. If you are already using Google AdWords, you are throwing good money away if you haven't read it.)

Click here to learn everything about Google AdWords.

To get into the Top10 Listings (First Page) of Google's free search results, read on . . . .


As an expert on Internet Marketing and online lead generation, I can tell you that there are Two Simple Rules to Internet Marketing:

Rule #1
It doesn't matter how great your web site is if no one can find it.

Rule #2
First worry about getting your web site ranked high on Google.

Then worry about everything else.

 

 




January 10, 2004
Atlanta, Georgia

Dear Business Owner or Marketing Manager,

If you're here, you probably know that 3 out of the top 4 search engines deliver Google results. Yahoo, AOL and Google all deliver Google search results.

And you probably found my site on Google.  See? Google works.

If your web site has never been on the first page Google, it's hard to know what you're missing. I see it all the time. Large company vice presidents of sales can't believe how many goods leads they start getting from the Internet once they're on the first page of Google -- in the free listings.

Imagine having your phone ring, having emails show up -- from people who are in the market right now for what you sell. Now that's fun. Cold calls are not fun. But a certain number of people out there are looking for what you sell right now. If they find you and call or email YOU -- that's fun.

The fact is that in 2004 in most industries -- for most products and services -- people are using Google to shop around, compare features, research vendors -- almost everything related to buying your product or service. Even if your competitor makes a cold call, the prospect will get on Google after the sales person leaves and see what else is out there. And if you come up on top, you're already credible. Most people have no clue why one company or another is higher on Google. Usually, BIG companies are on top. If your web site is on the top of Google, your prosopects start out thinking you must be one of the "good ones" in your industry.

But what about pay-per-clicks, Overture, Google AdWords, etc?
Can't you do well with pay-per-clicks? Yes, of course you can "do well." But never as well as if you can come up in the free listings on the first page of Google (in the Top 10).

Here's the rule in a nutshell: If people are actively looking for what you sell, you need to be there when they're looking -- or your competitors will and you may not even get to be in the game.

In fact, there is both an art and a science (mostly science) to managing pay-per-click campaigns. And there are some good e-books out there on how to do it. This one by Perry Marshall is the best if you want to learn about pay-per-click ads on Google, known as Google AdWords. Click here for more info.

That being said . . .
If you want to rank high on Google in the actual search results, you only have two choices.

You can pay someone else to get you top results. Or you can do it yourself.

My private clients pay me thousands of dollars per month (literally) to mantain their top rankings on Google. For an example of the results I achieved, click here:

Google Proof.

Don't forget to join my mailing list before you leave!
I send articles and information sporadically, but always timely, high-end Google tips, techniques and information you need to know! (Of course, I promise not to share your information, and you can unsubscribe anytime.)

I will send you the first three chapters of my book, Secrets of Online Marketing for Offline Businesses, FREE just for joining my list to see what kind of valuable information you've been missing.

Just enter your first name and email to join the inside track to top results online! And feel free to email me and tell me what you're trying to do and what you need help with. I offer one-on-one consulting as well. In one hour on the phone, we can set your whole world on fire when it comes to getting more leads or closing more sales online.

First Name
       E-mail
                            
I look forward to working with you!

Sincerely,

Brad Fallon
Atlanta, GA

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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