Example:
Georgia DUI Lawyer, Howard J. Weintraub, Esq.
Web Sites:
www.georgia-dui-attorneys.com

www.atlanta-criminal-lawyer.com

Background of engagement

This client, attorney Howard Weintraub, is a criminal lawyer in Atlanta, Georgia.
Mr. Weintraub wanted to come up in Google's search results for:

atlanta dui lawyer

But he also wanted to come up for

georgia dui lawyer, and
georgia dui lawyers

And he also wanted to come up high for

georgia dui attorney, and
georgia dui attorneys

and

atlanta dui attorney, and
atlanta dui attorneys.

You get the idea.

As you probably know, plural keywords are completely different search terms on Google. In fact, if you look at Mr. Weintraub’s results, you’ll see that he comes up #1 for both georgia dui lawyer and georgia dui lawyers – but the listings under him are totally different for each!

For all these different results – ONLY Mr. Weintraub's web site comes up #1 for everything.

As of December 8, 2003, his Top 10 Listings are as follows:
      (Click the links to see the Google results.)

Search Term Position Competition
atlanta dui lawyer #1, #3 out of 14,000
atlanta dui lawyers #1 out of 13,000
atlanta dui attorney #1, #2 out of 16,000
atlanta dui attorneys #1, #2 out of 12,000
georgia dui lawyers #1 out of 272,000
georgia dui attorney #1 out of 180,000
georgia dui attorneys #1, #2 out of 158,000
     
atlanta criminal lawyer #1, #2 out of 83,100
atlanta criminal lawyers #1, #2 out of 85,600
atlanta criminal attorneys #1, #2 out of 66,000
atlanta criminal attorney #1, #2 out of 130,000
georgia criminal attorney #1, #2 out of 339,000
georgia criminal attorneys #1 out of 231,000
georgia criminal lawyer #1 out of 378,000
     
georgia dui info #1, #2 out of 257,000
georgia dui information #1, #2, 5-6, 7,10 out of 60,300
georgia dui #1, #2 out of 283,000
     
Other Bonus Search Terms -- National Searches
criminal lawyer #9 out of 2,780,000
criminal lawyers #9 out of 2,730,000
criminal attorney #2 out of 4,650,000
criminal attorneys #10 out of 2,180,000
federal criminal lawyer #3, #6 out of 1,270,000
federal criminal lawyers #10 out of 1,320,000
federal criminal attorney #5 out of 2,360,000
federal criminal attorneys #3 out of 1,250,000